The online environment is ever changing and 2012 is shaping up to be a big year of change.  DMS provides services to help you navigate changes while your team focuses on your core business. 

This year will bring new online marketing challenges.  Areas your company may wish to be looking at entering include: Advertising promotions, bar-coded coupons, QR codes, Interactive design tools, social sharing, rich product visualization (e.g., zoom, 360 spin, color-swatching, alternative images), mobile app, check-in rewards, mobile optimized websites, location-based marketing, catalogs optimized for mobile and videos -- live streaming and/or progressive downloads.

In addition to keeping up with the mobile and online tool advancements, one of the most misunderstood elements of bringing a business online continues to be the importance of a clean and functional Website design.   Good design sets a site apart from the search clutter.  Divergent Marketing Solutions (DMS) specializes in proper Website design for small to medium size companies. 

While our focus is on good organic design, we also help navigate through Social Media channels and ever increasing Directory confusion.  DMS focuses on understanding your unique demographic, creating strong on and off page meta content, and developing harmonious marketing packages that fit your business needs.  We understand and apply the latest organic search engine optimization methods using only approved marketing methods.

For more information about our services, see below, or contact us directly.

• Website Optimization
• Content Development
  
• Pay-Per-Click (PPC) Marketing
  
• Link Building
  
• Email Marketing
  

DMS Specialties include: Organic SEO, Industrial B-to-B Marketing, Golf / Sports Marketing

What is SEO?
SEO is a marketing strategy used to increase a Website's relevance by working with organic--also known as algorithmic--patterns used by key search engines such as Google, MSN and Yahoo.  We provide guidance on optimizing your Website's coding, architecture, and on-page content in order to increases good search engine indexing and end-user enjoyment.

Why is SEO important?
A successful Web site considers so much more than aesthetics.   Quality research consisting of careful analysis of consumer needs and wants, combined with strategic execution, are critical in building a high performance website.  Sites built without proper SEO are the equivalent of a production car.  SEO takes that production car and turns it into a high performance race vehicle.

METHODOLOGY

Collaboration is a vital part of our partnership.
DMS relies on your input to fuel our process and since you know your business best, DMS will turn to you throughout the project to tell us what works and what doesn't work when considering your target audience.  DMS will help guide you through the SEO process providing the clarity needed to achieve the greatest results for your business.

DMS works with you through the five key optimization stages:
      1. Keyword research and strategy
      2. Site structure and navigation
      3. Content development
      4. Link building
      5. Monitoring

Flexibility is part of the program.
DMS understands small and medium size business constraints and take your input and refine, expand, or change course as necessary.


There are four stages within a project life cycle: Discovery, Conceptualization, Implementation, and Execution.

We help you keep an eye on business down the road.
Once your Web site is optimized, proper tracking programs will be in place to continually monitor key analytics and keep your business on target. We can provide you with vital feedback on who is coming to your site and what terms they are using there.