METHODOLOGY Collaboration is a vital part of our partnership. DMS relies on your input to fuel our process and since you know your business best, DMS will turn to you throughout the project to tell us what works and what doesn't work when considering your target audience.  DMS will help guide you through the SEO process providing the clarity needed to achieve the greatest results for your business. DMS works with you through the five key optimization stages:       1. Keyword research and strategy       2. Site structure and navigation       3. Content development       4. Link building       5. Monitoring Flexibility is part of the program. DMS understands small and medium size business constraints and take your input and refine, expand, or change course as necessary. There are four stages within a project life cycle: Discovery, Conceptualization, Implementation, and Execution We help you keep an eye on business down the road. Once your Web site is optimized, proper tracking programs will be in place to continually monitor key analytics and keep your business on target. We can provide you with vital feedback on who is coming to your site and what terms they are using there.